The past collaborations with B:MING by BEAMS were all great achievements. In Spring & Summer 2018, B:MING initiated an unprecedented product development collaboration with hellolulu. hellolulu designed brand new B:MING online store limited items: Drawstring two-way backpack and Drawstring shoulder bag. hellolulu retains its signature elements - simple, pragmatic designs - and exclusive colors for this collaboration, one to look forward to this Spring & Summer.
FUDGE Magazine introduces specially-picked, cute, fashionable items regularly, and has always been the fashion inspiration for many Japanese young ladies. hellolulu is very proud to be one of their frequently mentioned brands. Apart from being featured and highlighted in various issues, we are pleased to see our signature product, TATE, added onto the Fudge Online Store catalog as an exclusive collaboration!
We’ve got good news! While hellolulu products are designed around their concept “Carry Happiness”, Japanese brand BEAMS operates based on their brand mission to be a “Lifestyle Creator”. Since both brands have such compatible goals, let us make the announcement - hellolulu and BEAMS are back with another partnership!
Our team at hellolulu have always admired one of Japan's greatest magazines
So for hellolulu's F/W 2017 collection, we specially invited the guys from
Popular Japan lifestyle and furniture store ACTUS satisfies customers’ needs to integrate lifestyle into various aspects of their everyday lives. This includes offering furniture, trending items and accessories, daily necessities and so on!
This time, we’re here to introduce hellolulu’s newest collaboration with ACTUS. We’ve launched a special edition of one of hellolulu’s best-selling items - the TATE all-day backpack - featuring genuine leather zipper pulls, exclusive colour combinations, and a side zipper that allows direct and easy access to the bag’s main compartment. The exterior remains simple yet stylish, fitting well with customers’ various fashion combinations for different occasions. And of course, this special edition TATE is only available in ACTUS stores (Japan).
Hellolulu and the team have had a blast journeying around to new places, finding more and more "homes" for Hellolulu bags. One to highlight this year is Futakotamagawa Tsutaya-Electrics, which is under the same group is TSUTAYA, a modern Japanese bookstore that was selected among the global top 20 bookstores for its unique design and store offerings - including audio/video products, stationary, media items, etc and most importantly (subjectively), coffee! It's often a must-visit destination for tourists in Japan. If you're looking for the latest hot items or interested to get a feel for the top trends of Japan, Tsutaya-Electrics and TSUTAYA are two places that you will find hard to resist!
Ten years ago, our dream to make everyday life a happy journey for everyone has given birth to hellolulu. Life has never been the same for us as again as we travel far and wide to explore new ways to bring happiness and comfort to our friends. The collaboration project with Swedish design house Little Studio, is a very special examples that tell the story of how hellolulu has matured throughout the years.