1. hellolulu x B:MING by BEAMS - hellolulu's very first Helmet Bag HENSON

    After the great success of the previous collaborations, we are teaming with B:MING by BEAMS, the lifestyle label of famous clothing brand BEAMS, again for our very first 3-way helmet bag - HENSON.

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  2. In The Mood For hellolulu - JORI/TATE

    People love things for many reasons. Why do you love hellolulu? Why do they love hellolulu? Let's see what they say! Introducing the new column- In the mood for hellolulu.

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  3. [hellolulu x B:MING] 2018 Special Edition TYSON

    The past collaborations with B:MING by BEAMS were all great achievements. In Spring & Summer 2018, B:MING initiated an unprecedented product development collaboration with hellolulu. hellolulu designed brand new B:MING online store limited items: Drawstring two-way backpack and Drawstring shoulder bag. hellolulu retains its signature elements - simple, pragmatic designs - and exclusive colors for this collaboration, one to look forward to this Spring & Summer.

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  4. [hellolulu x FUDGE Online Store] Special Edition TATE

    FUDGE Magazine introduces specially-picked, cute, fashionable items regularly, and has always been the fashion inspiration for many Japanese young ladies. hellolulu is very proud to be one of their frequently mentioned brands. Apart from being featured and highlighted in various issues, we are pleased to see our signature product, TATE, added onto the Fudge Online Store catalog as an exclusive collaboration!

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  5. [hellolulu x B:MING] Special Edition JORI

    We’ve got good news! While hellolulu products are designed around their concept “Carry Happiness”, Japanese brand BEAMS operates based on their brand mission to be a “Lifestyle Creator”. Since both brands have such compatible goals, let us make the announcement - hellolulu and BEAMS are back with another partnership!

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  6. [FW17 Collection ] Happy Travelers Embark on Tokyo Journey

    Our team at hellolulu have always admired one of Japan's greatest magazines , which delivers the latest scoop on fashion and lifestyle trends, with strong focus on distinctive designs from both local and global fashion brands. Besides fashion, also introduces readers to the unique culture, art, and music in Japan... overall a fantastic read!

    So for hellolulu's F/W 2017 collection, we specially invited the guys from to produce the lookbook. They took our team on a tour of Tokyo's nooks and crannies, where we captured the new collection's fit with the daily down-to-earth lifestyle of those living there. We were also lucky to have been greeted with all sorts of weather during the short stay, from sunny days to cloudy and rainy days, ultimately proving the practicality of our items. Seriously couldn't ask for a better trip! Here's a sneak peek behind the scenes for our upcoming lookbook!

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  7. [hellolulu x ACTUS] Special Edition TATE

    Popular Japan lifestyle and furniture store ACTUS satisfies customers’ needs to integrate lifestyle into various aspects of their everyday lives. This includes offering furniture, trending items and accessories, daily necessities and so on!

    This time, we’re here to introduce hellolulu’s newest collaboration with ACTUS. We’ve launched a special edition of one of hellolulu’s best-selling items - the TATE all-day backpack - featuring genuine leather zipper pulls, exclusive colour combinations, and a side zipper that allows direct and easy access to the bag’s main compartment. The exterior remains simple yet stylish, fitting well with customers’ various fashion combinations for different occasions. And of course, this special edition TATE is only available in ACTUS stores (Japan).

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  8. [New Spot] hellolulu Lands at Futakotamagawa Tsutaya Electrics

    Hellolulu and the team have had a blast journeying around to new places, finding more and more "homes" for Hellolulu bags. One to highlight this year is Futakotamagawa Tsutaya-Electrics, which is under the same group is TSUTAYA, a modern Japanese bookstore that was selected among the global top 20 bookstores for its unique design and store offerings - including audio/video products, stationary, media items, etc and most importantly (subjectively), coffee! It's often a must-visit destination for tourists in Japan. If you're looking for the latest hot items or interested to get a feel for the top trends of Japan, Tsutaya-Electrics and TSUTAYA are two places that you will find hard to resist!

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