Our team at hellolulu have always admired one of Japan's greatest magazines , which delivers the latest scoop on fashion and lifestyle trends, with strong focus on distinctive designs from both local and global fashion brands. Besides fashion, also introduces readers to the unique culture, art, and music in Japan... overall a fantastic read!
So for hellolulu's F/W 2017 collection, we specially invited the guys from to produce the lookbook. They took our team on a tour of Tokyo's nooks and crannies, where we captured the new collection's fit with the daily down-to-earth lifestyle of those living there. We were also lucky to have been greeted with all sorts of weather during the short stay, from sunny days to cloudy and rainy days, ultimately proving the practicality of our items. Seriously couldn't ask for a better trip! Here's a sneak peek behind the scenes for our upcoming lookbook!